Sustainability starts with knowing exactly what a product is made of—and where it comes from. That’s why we use Aware™, the world’s leading fiber-to-product live tracking system, to power our transparency efforts.
With every product we deliver, you’ll find a Digital Product Passport that gives verified insights into every step of its journey—from raw fiber to final garment. It’s not about nice stories—it’s about real data, in real time.
In an industry where greenwashing is still far too common, we want to make sure that genuine sustainable materials are used every day. Aware™ makes this possible through a groundbreaking system that tokenizes suppliers, certifications, and sustainability data. This means no guesswork. No assumptions. Just verified, traceable materials you can trust.
Digital Product Passport: Proof, Not Promises
As a product moves through the supply chain—from farm to final production—its sustainability record is captured automatically. The result is a real-time, product-specific Digital Product Passport, giving you access to authenticated traceability data, accurate impact metrics, and full producer transparency.
All of this is stored on blockchain, ensuring that the data can’t be tampered with—and helping you stay ahead of evolving compliance and legislation requirements.
Circularity Begins with Traceability
We believe that meaningful circularity starts with traceability. Without knowing what materials are used and where they come from, there’s no way to close the loop. That’s why we invest in technologies like Aware™—because doing better tomorrow starts with knowing better today.
We’re not perfect, and we don’t pretend to be. But we’re working every day to raise the bar on what sustainable fashion can look like: verified, traceable, and truly responsible.
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