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We use better materials.

Fiber selection is the cornerstone of quality, durability and sustainability. We exclusively use organic cotton, recycled cotton and recycled polyester.

We use better materials.

Fiber selection is the cornerstone of quality, durability and sustainability. We exclusively use organic cotton, recycled cotton and recycled polyester.

Proof over promise

Sustainability is at the heart of everything we do. We hold ourselves to the highest standards, using only sustainable materials and ethical production. With Aware™, we track and validate every step of a product’s journey making us the world’s first fully traceable merch brand.

See for yourself

We use Aware™, the world’s leading fiber-to-product live tracking system, and include a Digital Product Passport with each product delivered.

Lower impact

Everything we create has an impact on the planet. Fashion production accounts for approximately 10% of total global carbon emissions and 20% of global water pollution from dyeing and finishing processes. Let’s rethink the way we produce products—with a lower impact.

Fair labor for all

All factories in our supply chain undergo social audits by trusted programs like Sedex and/or BSCI, upholding the highest possible standards.

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